New website, new foundation

Welcome to the new hi-brands.de. We have not just given our website a new face, we have also built it a new foundation. What looks new at the front has been rethought at the back, too.

What you see

A presence that shows what we stand for: not a classic agency, but one that thinks, designs, markets, produces and delivers. Our four service areas – creative, digital, production and fulfilment – now each have their own stage. The portfolio has been tidied up, and the ways to reach us are shorter. And for the first time, hi-brands.de is available in English as well.

What you don't see

Beneath the surface, we have moved house: from WordPress to Statamic. Statamic is a modern content management system built on Laravel, and it works without a database. Content is stored as files, versioned as neatly as source code. Every change can be traced and, if need be, rolled back.

For you as a visitor, that means pages are delivered ready-made instead of being assembled from scratch on every request. For a site like ours, that means fewer moving parts and short loading times.

Statamic instead of WordPress? Not quite.

We did not decide against WordPress – we decided for what suits this one job. We still use WordPress, and happily so: when a project benefits from its large ecosystem, when a team already works with it, or when an existing extension solves exactly what is needed.

For our own site – two languages, short paths within the team, full freedom over design and code – Statamic was the better choice. For your project, the answer may be quite different. That is why we first ask what you have in mind, and then choose the tool. Not the other way round.

We built everything ourselves, from concept and design through to development. Hybrid, in other words: creativity and technology at one table.

And your website?

Wondering whether your presence deserves a new foundation? WordPress, Statamic or something else entirely – we will work out with you what fits. Just say hi.