Trade fair concept and delivery – a photoshoot of our own – new interns

First, find out what's been happening lately

Consumenta – new stand concept delivered for the Fürth district

This year's shorter Consumenta was also the premiere of the new stand for the Fürth district. Having won the tender, we were able to develop, detail and deliver a completely new stand concept at the Nuremberg exhibition centre – on the condition that the objects used could be reused, and so be sustainable. After all, it was no coincidence that the district came third in the nationwide “Fair Trade Capital 2021” competition.

We presented three very different concepts, from which the final design emerged in collaboration with the Fürth district office. We then activated our network and supervised the production of every element as well as the booking of all necessary services from the fair organiser – right through to the “turnkey” stand.

The result: large-format graphics, eye-catching 3D objects, an original floor and a suspended feature visible from afar. Interaction on the stand was provided for, as was the presentation of current topics. The stand in hall 1 came across as fresh, colourful and inviting. The high footfall proved that the new concept has put us on the right track.

We're getting a picture of ourselves – and showing you how

Sometimes even an advertising agency has to work on its image. In our case, it was the picture of our team – it was high time for an update. New creatives had joined, and the old hands needed an authentic likeness of themselves.

Clearly a job for our Julia, who gave everyone poise in front of the camera and conjured a smile onto their lips – before pressing the shutter like a pro. The atmosphere was so relaxed that even the posing came across naturally. Even the management loosened up and joined in with visible enjoyment. We'll show you how it all went behind the scenes in this cut. Watch the reel

Fresh ideas at hi brands – our interns

Our industry thrives on inspiration. Our clients expect the unexpected and the new from us creatives. That's why we're always glad to bring interns into the agency. It does good twice over: we offer young talent an insight into the world of work and agencies, and in return we get fresh ideas and unfamiliar perspectives on our day-to-day business.

Alexandra and Benedikt joined us in the second half of the year. Both settled in quickly and could be entrusted with more demanding tasks straight away. As part of the team, they experience the work on every project up close, from creative workshop to execution in a wide range of programs.

Alexandra and Benedikt have convinced us that our job ad and our choice were right. We look forward to continuing to work together – for a limited time, admittedly – and don't rule out a longer-term relationship.