A new home on the web for Baugenossenschaft Erlangen

Adapted to the demands of the times

Anyone who holds a commodity as rare as affordable housing doesn't really need much advertising. Even so, Baugenossenschaft Erlangen sees its new website as an expression of its ability to change over more than 100 years. Accordingly, the look and feel was completely redesigned.

History behind it, the future in focus

Only logical, then, that hi brands was commissioned as sole service provider for the relaunch. Thanks to the long-standing client relationship and our hybrid approach, processes stayed lean and communication efficient. The result portrays the housing cooperative as an organisation, presenting its structure alongside a historical outline. Members and prospective members now have the up-to-date functions of a modern website at their disposal.

The clear presentation of available flats makes it easy for those searching to get started right away. Exposés can be downloaded as PDFs straight from the web view. Contact options have been simplified too, with the relevant contact person introduced for each property.

The directory of tradespeople and emergency helpers is a win-win. All the firms entrusted over many years are clearly listed and quickly found when needed – in a power cut or after water damage, for example.

Current topics such as the general meeting or valuable tips on everything to do with living now have a section of their own. Likewise, all important and informative documents are grouped under one menu item and structured in a self-explanatory way.

Living up to responsibility

As a cooperative, BGE has obligations to its members – financial ones too. Seen in that light, the new website will create synergies that not only promote usability and accessibility but also improve the cost situation through savings potential. So even after 100 years, the motto still holds: “Erlangen Sie Lebensraum!” – gain living space.